Enzsan is a premium ski resort brand in Obertauern, Austria, looking to reposition itself for international travellers. NAJWorks built a new visual identity from the ground up — logo, design system, and landing experience — reflecting the warmth of the Alps alongside modern elegance.
Design
Enzsan Brand Identity
Brand Identity & Digital Experience for Obertauern Ski Resort
Client :
Enzsan — Obertauern
Year :
2024
Duration :
3 Months
Role :
Brand Identity & Digital Design
Overview
01 . The Challenge
Enzsan's old brand felt generic and inconsistent across touchpoints — printed brochures, on-site signage, and the website each had a different visual language. Additionally, most new guests discovered the resort via mobile search, meaning the digital presence needed to become the primary entry point aligned with the offline experience.
02 . The Solution
We developed a new brand platform with a snow-at-dusk inspired color palette, editorial typography, and a custom icon system. A documented design system in Figma made expansion to future collateral straightforward. The landing page was redesigned with a focus on booking conversion and visual storytelling through video snippets from the slopes.
Services
- —Brand Identity
- —UI/UX Design
03 . The Results
- Brand recall increased 3.4x in internal quantitative research
- Direct website bookings increased by 58%
- Average time on page rose from 42 seconds to 2 minutes 18 seconds
- Design system applied consistently across 4 channels (web, print, signage, social)
Gallery
